AttriCon 2020 Recap

AttriCon 2020, a virtual forum for data lovers, the very first of it’s kind, has come to a close. Over the course of three days, AttriCon assembled nearly a thousand individuals to connect, share ideas, and educate themselves. There was a brilliant opening keynote from celebrity chef Richard Blais, more than 25 sessions packed with educational material featuring industry leaders, a virtual exhibit area for sponsors, and plenty of opportunities to network with peers.

In a world where we have had to embrace new social norms, we looked at the opportunity to bring together multiple people from hundreds of organizations that would not have normally been able to attend and learn from this type of event. Here’s what our friend John Kenyon, Director of Distributor Trade Development at Hormel, had to say about it:

“People from key cross-functional areas of our business were able to attend AttriCon, who normally would not have had access to this educational material because of travel and budget limitations. It’s helping us push our data projects forward with more common ground.”

Under ‘normal’ circumstances, companies would have only been able to send a handful of constituents to an educational event like this, tasked to take copious notes, then share their interpretations back to their organizations. In this ‘new norm,’ fueled by screen sharing and conference call platforms, people from every corner of every organization could all comfortably sit and enjoy the same message.

Furthermore, AttriCon showcased thought leaders and industry rock stars on a virtual stage that, given a ‘normal’ set of circumstances, may not have been possible.

On Tuesday, the event kicked off with Celebrity Chef Richard Blais, talking about the new ‘gig’ economy and how important it is to be authentic. Inspiring words that set the tone for all the breakout sessions and keynotes that followed.

Then, on Wednesday, a series of break outs was rounded out with a panel discussion, led by Erin Buntin of Schreiber Foods, discussing the New Virtual Marketplace with the CIO of Rite Aid, the CEO & President of the Independent Marketing Alliance, and the SVP of Commercial Strategy from Bed Bath & Beyond.

Thursday went off explosively, featuring Mark Allen, the President of the International Foodservice Distributor’s Association (IFDA), who shared the virtual stage with the President and CEO of GS1 US, Bob Carpenter. These two highlighted so many key ideas that we need to be mindful of as our industries embrace the ‘new normal’ in what is forever more the virtual marketplace.

At the end of it all, a panel discussion with the first three AttriStars, industry gurus who are in the trenches slinging data daily. Lexi Van Houten of Ventura Foods, Kerry Ann Rutkowski of Rema Foods, and Kerri Keene of Beaver Street Fisheries shared their best-in-class approaches to bolstering data compliance.

AttriCon was packed with thought leaders and executives from powerhouse brands like General Mills, Bed Bath & Beyond, Subway, US Foods, Rite Aid, Ben E. Keith, Beaver Street Fisheries, Ventura Foods, Rema Foods, US Foods, Compass/FoodBuy, UniPro, and IMA. That’s not even half of them!

If you missed it, the sessions are all recorded and available in the AttriCon app – simply go to to login and soak up all of the knowledge that so many others were able to see live.

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