Product Data Virtual Conference

Hear from Industry Giants

Hear about the State of the Industry from the president of GS1 US, The New Virtual Marketplace featuring Rite Aid, Bed Bath & Beyond, The Independent Marketing Alliance, and Schreiber Foods, and much more!

Watch pre-recorded sessions now. Free.

Learn from Industry Leaders

We’ve gathered some of the best and brightest from the foodservice, retail, and startup space to deliver meaningful, actionable messages to help understand the new digital landscape for brand owners and suppliers.

Jack Li


Spearheads Datassential’s custom insights and new products initiatives.  Over the past decade, Jack has helped launch a number of foodservice research platforms.

Richard Blais

Trail Blais

Celebrity chef, cookbook author, & restauranteur of multiple successful eateries in the Southeast & Southern California.

President and CEO with extensive general management and corporate board experience leading consumer, service-based, and SaaS-based technology businesses.

Luke Carden

General Mills

eCommerce Content Strategist at General Mills with experience selling across Foodservice and Convenience businesses.

Barrie Carmel

Bed Bath & Beyond

Chief Value Optimization Officer with a deep background in Pricing, Category Management, Retail, Operations and Procurement.
President & CEO of the International Foodservice Distributors Association.

Rob Mould


President and CEO of Independent Marketing Alliance, a buying group serving foodservice distributors.

Erin Buntin


Director of Foodservice Sales for Schreiber Foods.

Justin Mennen

Rite Aid

Chief Information Officer for Rite Aid. Mennen is responsible for all aspects of the company’s information technology operations, strategy and execution.

VP of Vendor Engagement at the nation’s largest foodservice distributor buying group, and has led a number of GS1 workgroups to drive adoption of product data standards across multiple industries.

VP of eCommerce for one of the largest distributors in the country with more than 15 years experience driving digital and ecommerce initiatives.

Managing partner of Canal Partners, restauranteur, and manufacturing partner for more than 20 years. Todd has built and sold companies in the foodservice and retail sectors.

Ray Poinsette

Beaver Street Fisheries

Director of Process Improvement who leverages a Six Sigma Blackbelt to drive best-in-class data quality initiatives for one of the nation’s largest seafood manufacturers for more than 10 years.

David Holthe

Venture Capital

Former CEO of Circle K, David serves as an advisor, board member, and investor with startup companies that service multiple industries.

Lexi Van Houten

Ventura Foods

Master Data Specialist who leads the data quality team for one of the countrys largest manufacturing companies of house-hold brands such as Hidden Valley Ranch.

Jason Gunn


Sr. VP of Customer Engagement and veteran of the foodservice industry who drives industry adoption of GS1 standards and data related technology for more than 15 years.

Director, Data Strategy and Operations with 15 + years experience in the Retail / Foodservice Supply Chain and Data Management industries.

Steve Reiling

Ben E. Keith

Corporate Director of Purchasing who has more than 25 years experience in category management, supply chain management, and data management.

Engage with vendors, attendees, and speakers

  • Interactive virtual booths & sessions
  • 1-1 Chat with attendees and vendors
  • Scheduled roundtables with trading partners
  • Prizes, givewaways, and more

Learn From the Experts

Check out our pre-recorded sessions to hear from industry titans give insights on the new Virtual Marketplace, how industries are shifting, and the critical role that data plays.

Feature Keynotes & Panels

Opening Keynote & Welcome

Featuring celebrity chef & restauranteur
Tuesday, 8:30am PST

The New Virtual Marketplace

Featuring Rite Aid, Bed Bath & Beyond, The Independent Marketing Alliance, and Schreiber Foods
Wednesday, 11:30am PST

A State of the Industry

Featuring IFDA & the President of GS1 US
Thursday, 8:30am PST

Data Strategies for Leaders & Executives

How to build a winning data quality strategy

Featuring Beaver Street Fisheries Tuesday, 10am PST

Improving traceability and protecting the supply chain

Featuring IPC/Subway & FoodLogiQ Tuesday, 11am PST

Major challenges that brand owners can solve for operators

Featuring FoodBuy/Compass Group Tuesday, 12pm PST

Getting it right from the start with complete content

Featuring Ben E. Keith
Wednesday, 8:30am PST

A holistic view of your systems & process for best-in-class data

Featuring General Mills
Wednesday, 9:30am PST

A simple approach to complex attributes

Featuring UniPro Foodservice
Thursday, 9:45am PST

Transactional Data for Sales & Marketing

Level up your sales with winning data tactics

Featuring English Bay/Cerelia
Tuesday, 11am PST

Why sales & marketing should ‘own’ your data

Featuring Slade Gorton
Tuesday, 12pm PST

How to grow sales with actionable data

Featuring BiRite
Wednesday, 8:30am PST

How to use distributor sales & customer data to dominate the market

Featuring Food Sales Enablers
Wednesday, 10:30 am PST

A picture is worth 1000 words & how to tell the right story

Featuring Food Marketing Solutions
Thursday, 9:45am PST

The restaurant’s perspective

Featuring Sauce Pizza & Wine
Thursday, 11:45am PST

Data Integrity for Stewards & Coordinators

GS1 101 & Learning the basics about GTINs, GLNs, and Standards

Featuring Attribytes
Tuesday, 10am PST

How to create & maintain best-in-class marketing content

Featuring David Leppert
Tuesday, 11am PST

How to get sales & marketing engaged with your data needs

Featuring Kuna Foodservice
Tuesday, 12pm PST

Myths, rumors, and legendary misconceptions about how data pools work

Featuring Attribytes
Wednesday, 8:30am PST

How Distributors and Buying Groups are Using Your Product Data

Featuring Frosty Acres
Wednesday, 9:30am PST

Beyond the Basics: Leverage GS1 Standards for Big Business Benefits

Featuring GS1 US
Thursday, 11:45am PST


These partners brought AttriCon to life! Be sure to visit with them in the Exhibit Area during the conference.

Engage with Experts

Engage with the experts with video conference and chat room experiences, both in sessions and sponsored breakout sessions

Giveaways &


Enjoy special giveaways – delivered to your door!

Enter into fun contests to win FREE entry to next year’s GS1 Connect  2021 Event

Get your E-Ticket

Enjoy our recorded sessions!



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