Attricon - A Virtual Forum for Data Lovers. Unlimited learning. Free | June 16-18th

Product Data Virtual Conference | June 16-18, 2020

A Forum For Data Lovers

Drive sales in the digital age, demystify data quality standards, create and share best-in-class data – all while connecting with your peers in a virtual environment complete with breakout sessions, exhibitor booths, and giveaways!

Connect with your peers live. Unlimited learning. FREE.

Mike Kovarik, Attribytes, Founder/CEO

Learn from Industry Leaders

We’ve gathered some of the best and brightest from the foodservice, retail, and startup space to deliver meaningful, actionable messages to help understand the new digital landscape for brand owners and suppliers.

Jack Li


Spearheads Datassential’s custom insights and new products initiatives.  Over the past decade, Jack has helped launch a number of foodservice research platforms.

Celebrity Guest


Celebrity chef and restauranteur to be announced!

President and CEO with extensive general management and corporate board experience leading consumer, service-based, and SaaS-based technology businesses.

VP of Vendor Engagement at the nation’s largest foodservice distributor buying group, and has led a number of GS1 workgroups to drive adoption of product data standards across multiple industries.

VP of eCommerce for one of the largest distributors in the country with more than 15 years experience driving digital and ecommerce initiatives.

Managing partner of Canal Partners, restauranteur, and manufacturing partner for more than 20 years. Todd has built and sold companies in the foodservice and retail sectors.

Ray Poinsette

Beaver Street Fisheries

Director of Process Improvement who leverages a Six Sigma Blackbelt to drive best-in-class data quality initiatives for one of the nation’s largest seafood manufacturers for more than 10 years.

David Holthe

Venture Capital

Former CEO of Circle K, David serves as an advisor, board member, and investor with startup companies that service multiple industries.

Lexi Van Houten

Ventura Foods

Master Data Specialist who leads the data quality team for one of the countrys largest manufacturing companies of house-hold brands such as Hidden Valley Ranch.

Jason Gunn


Sr. VP of Customer Engagement and veteran of the foodservice industry who drives industry adoption of GS1 standards and data related technology for more than 15 years.

Director, Data Strategy and Operations with 15 + years experience in the Retail / Foodservice Supply Chain and Data Management industries.

Steve Reiling

Ben E. Keith

Corporate Director of Purchasing who has more than 25 years experience in category management, supply chain management, and data management.

Engage with vendors, attendees, and speakers

  • Interactive virtual booths & sessions
  • 1-1 Chat with attendees and vendors
  • Scheduled roundtables with trading partners
  • Prizes, givewaways, and more

Learn From the Experts

Tune in each day to hear from industry titans who will give insights on the new Virtual Marketplace, how industries are shifting, and the critical role that data plays.

Feature Keynotes & Panels

Opening Keynote & Welcome

Featuring celebrity chef & restauranteur
Tuesday, 8:30am PST

The New Virtual Marketplace

Featuring Rite Aid, Bed Bath & Beyond, The Independent Marketing Alliance, and Schreiber Foods

Wednesday, 11:30am PST

A State of the Industry

Featuring IFDA & the President of GS1 US
Thursday, 12:30pm PST

Data Strategies for Leaders & Executives

How to build a winning data quality strategy

Featuring Beaver Street Fisheries Tuesday, 10am PST

Improving traceability and protecting the supply chain

Featuring IPC/Subway & FoodLogiQ Tuesday, 11am PST

Major challenges that brand owners can solve for operators

Featuring FoodBuy/Compass Group Tuesday, 12pm PST

Getting it right from the start with complete content

Featuring Ben E. Keith
Wednesday, 8:30am PST

A holistic view of your systems & process for best-in-class data

Featuring General Mills
Wednesday, 9:30am PST

A simple approach to complex attributes

Featuring UniPro Foodservice
Thursday, 9:30am PST

Transactional Data for Sales & Marketing

Level up your sales with winning data tactics

Featuring English Bay/Cerelia
Tuesday, 11am PST

Why sales & marketing should ‘own’ your data

Featuring Slade Gorton
Tuesday, 12pm PST

How to grow sales with actionable data

Featuring BiRite
Wednesday, 8:30am PST

How to use distributor sales & customer data to dominate the market

Featuring Food Sales Enablers
Wednesday, 10:30 am PST

A picture is worth 1000 words & how to tell the right story

Featuring Food Marketing Solutions Thursday, 9:30am PST

The restaurant’s perspective

Featuring Sauce Pizza & Wine
Thursday, 11:30am PST

Data Integrity for Stewards & Coordinators

GS1 101 & Learning the basics about GTINs, GLNs, and Standards

Featuring Attribytes
Tuesday, 10am PST

Myths, rumors, and legendary misconceptions about how data pools work

Featuring Attribytes
Tuesday, 11am PST

How to get sales & marketing engaged with your data needs

Featuring Kuna Foodservice
Tuesday, 12pm PST

Best practices for distributors & buying groups

Wednesday, 10:30am PST

How to create & maintain best-in-class marketing content

Featuring David Leppert
Thursday, 9:30am PST

Leveraging GS1 Standards for Transparency, visibility, and efficiency

Featuring GS1 US
Thursday, 11:30am PST

Educational sessions

A simple approach to complex attributes

Industry standards and attribute demands are constantly evolving. Take a look at some attributes that traditionally create challenges for brand owners and distributors with a unique perspective from industry leaders who are simplifying the process.

Improving Traceability and Protecting the Supply Chain

Hear how IPC Subway is working with its distributors and suppliers to leverage GS1 Standards, traceability tools, and data quality standards to ensure that consumers get the products they need safely and efficiently.

How to create and maintain best-in-class marketing content

Hear from David Leppert, product content specialist, on how to make sure your marketing content rises above the rest.

How to build a winning data quality strategy

Hear from powerhouse seafood company Beaver Street Fisheries as they discuss how to building a winning data quality program that depends on the entire organization, from sales to finance to quality assurance.

GS1 101

New to the world of product data? Get back to basics with an engaging sessions about how GS1 Standards fuel every aspect of our business and how to keep it simple.

How Brand Owners Need to 'Clean' their data

Hear from a major brand owner about how they are taking data quality to the next level by engaging their company to put their data to the test to ensure data is complete, accurate, and ready to support eCommerce in the digital age.

Getting it right from the start with complete content

Distributors and manufacturers have to work together every day to setup new items. Learn how industry leaders are leveraging simple governance practices and technology to meet the needs for customers who shop their online platforms.

The NEW GS1 Data Quality Tool

Hear from the largest brands in Foodservice and Retail about how they are working together to ensure quality information is available across the entire supply chain, leveraging GS1’s new Data Quality Tools.

Meet the AttriStars!

Over the last year, companies who are putting in the work to clean up and share quality data have been recognized as AttriStars – leaders in the data world who are doing the work! Meet a panel of rock-stars to hear about how they work to clean up and share best-in-class information.

Making Data Pool Easier and Cost Effective

Learn how to make data pool work for you, efficiently and affordably. Hear from leading brands on how they’ve positioned themselves for success within the GDSN landscape.

Major data challenges that Brand Owners can solve for Operators

Hear from one of the nation’s largest operators about the unique challenges operators have with data in order to satisfy the demands on their consumers.

How to effectively use distributor sales and customer data to grow sales

Learn how to navigate distributor sales and customer information to get bite-sized and actionable intel from a smorgasbord of data!


These partners help bring AttriCon to life! Be sure to visit with them in the Exhibit Area during the conference.

Engage with Experts

Engage with the experts live with video conference and chat room experiences, both in sessions and sponsored breakout sessions

Giveaways &


Enjoy special giveaways – delivered to your door!

Enter into fun contests to win FREE entry to next year’s GS1 Connect  2021 Event

Get your E-Ticket

We’re looking forward to seeing you at our conference!



June 16-18

Join us