How to make sure your images are more than just ‘compliant’

Let’s talk images again. While you may have heard us talk about images in the past, possibly in our first town hall webinar with Food Marketing Solutions or our previous blog on image compliance, we are still fielding questions on why it’s important to work with a professional photographer and what to expect. So, we are digging into some more of the logistics around getting your images taken and what you should expect from a professional engagement with a company … Read more

How to Write Marketing Content for Foodservice in 2019

In today’s world, shopping online seems to be a pretty robust e-commerce experience for consumers. When it comes to foodservice marketing best practices, however, our VP of Customer Experience, Jason Gunn, discovered several shortcomings related to marketing; images, descriptions, and content, when trying to help his customers feel comfortable making purchasing decisions online. If there’s anyone reading this who has never shopped online, come and see Jason Gunn personally. For the rest of us, let’s take a look at a … Read more

How to get Best-in-Class data with Beaver Street Fisheries

In our Town Hall with special guest, Ray Poinsette, Director of Process Improvement at Beaver Street Fisheries, we talked about how Beaver Street went from making every mistake possible with GTINs to having best-in-class content by leveraging scorecards. Poinsette feels it’s important to share their journey to help their partners and support everyone working together for GDSN synchronization. An industry leader’s guide to achieve 100% on all of your GS1 scorecards Beaver Street Fisheries is not only known for their … Read more

Man holding burnt toast to represent bad prouct marketing image

Are your images and marketing information helping or hurting your sales?

More than 70% of operators are going to be buying products online by the end of this year, according Cleveland Research Company. This means whatever your product information looks like in the distributor’s system is what they see. As a supplier, you have to ask yourself… what do my products look like? Am I providing the right information? Are my images helping or hurting my sales? For the last 10 years, suppliers have been haphazardly collecting images and marketing content … Read more

Common Misconceptions About Your Data

Fear not, my friends! Moving from one service provider to another can be painless. Here’s everything you need to know that will curb your anxiety. 3 Things That Make Switching Data Pools Pain Free Whenever I talk with a supplier about switching from one service provider (data pool) to another, there is an inherent fear. There is a fear of data being lost. There is a fear of disruption. There is a fear of unbridled pain and anguish that they … Read more

angry cat on phone

Why Your Data Pool Guys Won’t Take Your Call

Data Pool Vendor Ignored Calls from a F100 Food Manufacturer? What the #!%& The Director of Foodservice Sales for a Fortune 100 manufacturer – one we all know and love, but shall remain nameless for now – was frustrated. Her products were not showing up in search results within one of their distributor’s online shopping tools. The distributor’s system was not receiving images, nutritional information, and marketing detail, so products were being penalized in search results. The data should have … Read more

Two things about your product images that could be killing your business

When shopping and ordering online, foodservice sales reps and customers are reliant on the information displayed within a distributor’s system. Unfortunately, as of June 2017, GS1 reports that less than 40% of products being communicated via GS1’s Global Data Synchronization network (GDSN) contain at least one image. Now the big question is: are those images even any good? All too often we find pictures of a crushed box or images taken by the intern who fancies him or herself an … Read more

attribyes pricing and logistics speed

3 things you should know to fix your gs1 scorecard immediately

What items are missing data? Is the data that I’m providing the same data that my distributors are looking for? My data pool says my data is compliant – why is my scorecard looking so grim? How come my scorecard looked good last month, but now I have items failing? The Attribytes team receives questions like these – and more – every day. It’s OK. You are not alone. We are going to get through it together. First, let’s talk … Read more

Fast and Easy Ways to Grow Sales at Reinhart

Suppliers that have complete and robust product data within Reinhart’s sales tools are winning and growing their sales up to 20% faster. Suppliers can also supercharge their sales efforts by gaining access to sales and customer information. WHAT’S THE FASTEST AND EASIEST WAY TO GROW SALES? View My Product™ is the fastest way for suppliers to display 40% more information. Powered by Attribytes, suppliers are being given complementary access so that they can see exactly what Reinhart sales reps and … Read more

How to Grow Sales: Questions you should ask your data and what to do with the answers

Getting product, sales, and customer information into the hands of a supplier rep or broker is getting easier, as the Foodservice industry takes strides to embrace true data collaboration. Now that the data is flowing, what should we be doing with it? Attribytes is helping suppliers answer these common questions, that help suppliers protect their business and drive growth. In order to leverage BIG DATA you need to THINK SMALL Suppliers have access to more data than they can shake … Read more