Welcome to the Attribytes Brand Guidelines Document

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Typography

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brand fonts

Archivo Black & Archivo

Use for headlines and body copy. You can download Archivo Black and Archivo from Google Fonts.

IBM Plex Mono

Use for small label or descriptors. Do not use for body copy. You can download IBM Plex Mono from Google Fonts.

desktop headline size scale (go to full scale)

Headline 1

Archivo Black, 54.93px, -0.4px letter spacing, 1.1em line height

Headline 2

Archivo Black, 43.95px, -0.4px letter spacing, 1.1em line height

Headline 3

Archivo Bold, 35.16px, -0.4px letter spacing, 1.1em line height

Headline 4

Archivo Bold, 28.13px, -0.4px letter spacing, 1.1em line height

Headline 5

Archivo Bold, 22.50px, -0.4px letter spacing, 1.1em line height

Headline 6

Archivo Bold, 18px, -0.4px letter spacing, 1.1em line height

Body copy + auxiliary elements
I am body copy, set me as a global font size! Attribytes team is comprised of industry experts who have worked in your business, so we know what features are needed and where to cut the fluff. Hands-on, one-on-one support means you have access to people instead of just a call center, chat-bot, or generic inbox.
Archivo Regular, 18px, 0px letter spacing, 1.4em line height
I am hero copy and smaller because I am in the hero. Product Information Management has never been easier. Say goodbye to 3rd party connectors, complex implementations, and clunky workflows. Attribytes has it all in one spot.

Archivo Regular, 16px, .27px letter spacing, 1.5em line height

I am a CAllout
IBM Plex Sans Bold, 14px, .62px letter spacing, Uppercase, 1.5em line height
I am an informational small block

IBM Plex Sans Regular, 14px, 0px letter spacing, 1.5em line height

Color

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Main Color Palette

Attri Black
#000000 

Attri Red
#F15D41

Attri Blue
#F15D41

Supporting Color Palette

Attri Light Black
#525050

Attri Tan
#E0D3B2

Attri Light Tan
#FFF8EB 75%

Attri Light Grey
#F0F2F3

Attri Red
#F15D41

Attri Blue
#F15D41

Icons & Textures

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General Use Icons

General Use Icon Pack
As of June 22nd, 2020

Scenes Icon Set
As of June 22nd, 2020

Website + Random Use Icon Set
As of June 22nd, 2020

Application Intro Icon Set
As of June 22nd, 2020

Texture Set

Texture Set
As of June 22nd, 2020