E-tailers such as Amazon, Zappos, and Facebook have changed the way that people interact with and consume everything. How is this global shift affecting the Foodservice industry?
Our very own Jason Gunn discusses this in a Smart Blog article published in 2014 when he was a product information manager for one of the largest Foodservice Distributors in the country.
Whether chefs are shopping for shoes or placing a meat and produce order for their restaurants, they want to reach into their pocket and do so on their phones, or sit down with a tablet. And, when placing orders online, chefs, managers and restaurant purchasing directors need to know everything about a product before they even consider buying it. Is the product trans-fat free? Does it contain peanuts? Can I look at a picture of the product?