How to get Best-in-Class data with Beaver Street Fisheries

In our Town Hall with special guest, Ray Poinsette, Director of Process Improvement at Beaver Street Fisheries, we talked about how Beaver Street went from making every mistake possible with GTINs to having best-in-class content by leveraging scorecards. Poinsette feels it’s important to share their journey to help their partners and support everyone working together for GDSN synchronization.

An industry leader’s guide to achieve 100% on all of your GS1 scorecards

Beaver Street Fisheries is not only known for their quality products, but also their GS1 completeness, accuracy, and overall robust product content. Ray Poinsette, Director of Process Improvement for the seafood company, is on a mission to share his company’s journey. He feels it’s important to share their journey in order to elevate the Foodservice industry by leveraging GS1 Standards.

The Beaver Street Journey

For two years, Beaver Street worked hard to implement new processes that would allow them to clean up their data. They have 1055 SKUs, 37 warehouses, across 12 states, so this wasn’t an easy thing to do. It was a struggle for them to assign GTINs, they had inconsistent assignment or storage of attributes, and more than half of their inventory needed to be relabeled before cleaning up the rest of their master data. All of these things were a huge struggle prior to even considering an update to their GS1 publications. 

During a recent Attribytes Town Hall, we asked Ray where their journey began.

Gain Executive Buy-In

Beaver Street started attaching scorecards to business processes in order to get buy-in from the C-Suite. 

“We get scorecards from many of our distributors, many of which come from Attribytes today,” commented Ray during a recent web presentation co-hosted with Attribytes. “We use the individual distributor scorecards to create a dashboard summary that our Executive Team looks at every two weeks.” 

In the beginning, there was not a wide-spread belief that images and all of the extra information were critical. The industry was shifting, and customers were making it clear that an online experience is key. Some distributors even refused to setup new items without complete information published through the GS1 Network. 

Ray was able to illustrate the point with a clear and concise looking scorecard that highlights areas of improvement across all of their distributors.

“Red equals cost. We could see it impacting sales. These scorecards are really a god-send because it energizes our leadership team to enable us to do something about it,” Ray shares.D

Data Guardians & Data Analyst

In order to facilitate clean and accurate data, from core product information to images and marketing content, Ray and his team implemented two positions that ensure people are held accountable for specific attributes and timely updates. The key to success here is that these assignments are written down and socialized throughout the entire company. 

“This really motivates people,” according to Poinsette. “When everyone knows the name of the individuals who are responsible for certain attributes or activities, it keeps the entire company accountable.”

A Data Guardian is a person responsible for the completeness and accuracy of the attributes that they are assigned and ultimately made available via the GS1 Network. These are the people who establish & provide the accurate specification that is stored internally and ultimately published. 

For example, all core specification information as well as nutrient data is assigned to specific personnel in the Quality Assurance department. Other attributes such as images and marketing content are assigned to specific marketing or sales associates. 

A Data Analyst is someone who manages the assembly of product information from all of the Data Guardians to ensure they are adhering to GS1 standards and syndicating that product into their GS1 Certified Data Pool’s system. Other key activities include:

  • Managing customer/trading partner scorecard
  • Creating and providing resources for data guardians
  • Managing customer specific required attributes

“The analyst is like the pilot,” Poinsette adds to this, making a comparison to a plane picking up cargo. “The Guardian makes sure all of the attributes board the plane along different stops, and the analyst cannot go to the next stop until those attributes are safe and secure.”

Do what it takes to get to 100%… every time.

In the minds of the Beaver Street team, anything less than 100% is unacceptable. To them, 500 perfect items will not matter to a distributor if the two or three items that they want to buy are missing information or worse, inaccurate.

“When even one or two items are complete or inaccurate, my score is effectively zero,” according to Ray. “If a car mechanic says he can fix 99% of the cars they brought in that day, but not yours, then it means nothing to you.” 

Get the help you need!

After hearing Beaver Street Fisheries story do you have a similar story? We would love to hear about how your company is working toward 100%. We would also love to hear about any struggles you may be having so that we can better assist! 

Please reach out to us by emailing info@attribytes.com or dialing 1.888.85BYTES! 


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