Let’s talk images again. While you may have heard us talk about images in the past, possibly in our first town hall webinar with Food Marketing Solutions or our previous blog on image compliance, we are still fielding questions on why it’s important to work with a professional photographer and what to expect.
So, we are digging into some more of the logistics around getting your images taken and what you should expect from a professional engagement with a company like Food Marketing Solutions. Having an imaging partner that understands GS1 standards is critical, here.
Before you even get started, you need to ensure every other aspect of your data is compliant with GS1 standards. So, make sure those GTINs are properly assigned and ready to be matched up with your soon-to-be GS1 compliant images.
Just four easy steps to the process
1. Product Receiving Requirements
You already have truckloads of products being shipped around the country. A good professional studio will be prepared to receive the product in the way you ship, whether refrigerated, dry, or even frozen. The studio should be prepared to store and handle your product as is, and have professionals on hand to make the photo-ready. Some studios may have even stylists who will style your product for those ‘glamour’ or plated shots.
2. Image Development
This is the meat and potatoes of it – taking the photos. This extends from raw packaging, boxed images, opened boxes, unboxed, all the way down to “ready to serve” product images. Having images that represent your products in the best way possible from a foodservice operator’s perspective is crucial to having an outstanding online presence. The idea behind this is that when distributors are selling these products, the customer and the Distributor Sales Rep (DSR) need to know how big the box is, how to store it, what it looks like out of the box, and ultimately, what the end consumer will see or use.
3. Image Editing Process
Color correction, lighting, clipping paths, damaged products, and live editing are just a few examples of the work food stylists and photographers do to create the best image to represent your products.
The file naming process for each shot of each product in each of its types of photos is a time-consuming process. The attention to detail put into all of this is to ensure that these images are in accordance with the GS1 guidelines to best suit the manufacturer and the distributor alike.
When finished, food marketing companies will usually donate the excess product not used to food banks, shelters, charities, or other charitable organizations, instead of wasting them! The donation appears in the name of the food manufacturer, so you’re also doing something charitable while becoming GS1 compliant – that’s the best part.
Of course, if you want the product back for inventory purposes, it is no problem for the food marketing team to dispose of or return the product to you.
Product Image examples
So, that sounds easy, right? There’s no reason to fear in having professional product images taken. If you have any questions, feel free to reach out to us and we will guide you in the direction of some great companies that we know will serve you well.