The Independent Marketing Alliance (IMA) is working with Attribytes to collect and enhance product content in order to drive a best-in-class online shopping experience for its members and shared customers. This means suppliers need to be more than compliant with GS1’s global standards by providing enhanced marketing content, nutrient and allergen detail, as well as multiple images that will help customers make informed buying decisions.
To support the effort, IMA is updating it’s scorecard requirements to include complete product information as well as multiple product images that follow GS1’s standard naming convention.
During this webinar, you’ll hear more about:
- How to publish your content to IMA as well as its distributor members
- How to review your scorecard and tips for achieving 100%
- How suppliers can provide 4 images and how to name them appropriately
- How IMA is reviewing images provided by suppliers